This is a visual identity I created for Flatpack’s fictional TV channel called Balsall Heath Television. It’s a part of a temporary Living Room exhibition space in Moseley Road Baths (July - September 2023).

The brief for the TV channel was to create something inspired by 70s/80s TV idents, and to include iconography that refers to the fact that the exhibition takes place in a swimming pool. I also created a testcard and teletext-style call to action slide that shows people how to change channels.

To go with it, I designed a flyer in the style of old TV guides, so people could see what is showing on each channel.

TV frame created and built by The Birch Boys

TV Guide images by Tom Merilion